Consolidated Supply | Portland Business Journal Feature Article
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Portland Business Journal Feature Article

Portland Business Journal Feature Article

We are proud to have Consolidated Supply Co. featured in the Portland Business Journal! We appreciate their recognition of our company and how we are looking to the digital future as we head into our 90th year. Please read an excerpt below:

How a 90-year-old Tigard plumbing supplier came to embrace a digital future

Consolidated Supply Co. is a 90-year-old supplier of plumbing equipment — all words that would seem to belie the impression that it’s hip to any sort of modern e-commerce user experience, or that it would want to be.

But times are changing, and so is the Tigard-based company. Now in its fourth generation of family ownership, Consolidated this year is launching a slate of new digital features it hopes will ensure the company stays relevant for a fifth generation.

It’s a strategy Consolidated believes will position it well ahead of regional competitors, while catering to the millennial generation that’s starting to take the reins in this decidedly blue-collar industry.

“Being a legacy company is a treasure and a privilege,” said Karla Neupert Hockley, the president of Consolidated and a fourth-generation leader at the company founded by her great-grandfather E.A. Neupert. “However, the supply chain industry is shifting dramatically and to remain relevant we have to look at status quo as the enemy.”

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*PLEASE NOTE: This article was written by Shelly Strom – Contributing Writer (Mar 7, 2018, 11:46am PST; Updated Mar 7, 2018, 12:00pm PST). Photo Credit to Cathy Cheney of the Portland Business Journal.